Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do

✨ Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do

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A Journal of Marketing Research study shows how consumers perceive shared products like communal hand sanitizer as less effective, leading them to use more—especially when sharing with strangers rather than close others.
The post Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What

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A Journal of Marketing Research study shows how consumers perceive shared products like communal hand sanitizer as less effective, leading them to use more—especially when sharing with strangers rather than close others.
The post Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do appeared first on American Marketing Association.

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