Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment

✨ Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment

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A Journal of Marketing study finds that the first like on an ad has a powerful influence, but as more likes accumulate, their impact on clicks diminishes. Here’s what this means for marketers.
The post Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment appeared fi

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A Journal of Marketing study finds that the first like on an ad has a powerful influence, but as more likes accumulate, their impact on clicks diminishes. Here’s what this means for marketers.
The post Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment appeared first on American Marketing Association.

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