✨ CVS, 자사 데이터를 소매 미디어 파워 플레이로 전환
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Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience When most people think of CVS, they think of prescriptions, cough drops, or perhaps those famously long receipts. But those receipts, and every other customer touchpoint from the pharmacy
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Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience When most people think of CVS, they think of prescriptions, cough drops, or perhaps those famously long receipts. But those receipts, and every other customer touchpoint from the pharmacy counter to the mobile app, each […]
The post CVS Turns First-Party Data Into Retail Media Power Play appeared first on PYMNTS.com.
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