Best Black Friday Deals 2025: Everything We’re Shopping Now

The holiday season is upon us, and with that, the arrival of the biggest shopping day of the year: Black Friday. While we may hotly debate when it’s acceptable to blast “All I Want for Christmas Is You,” there’s one early arrival we can all agree on: Black Friday is the biggest day of the year for can’t-miss deals.

With the big day finally here, it’s finally time to score top-rated products you’ve been eyeing (or planning to gift someone special) for a fraction of the price. We’ve rounded up all the must-know sales for a successful — and wallet-friendly — Black Friday 2025. Read on below for our guide to the smartest savings — from highly-coveted fashion markdowns to steep cuts on mattresses and bedding — happening now.

What is Black Friday?

Black Friday lands the day after Thanksgiving (this year, it’s November 28). But it’s far from a single-day event. It’s now a mega-shopping marathon kicking off as early as October and continuing through early Decemb