São Paulo’s Cultural Nexus: Project 2005 Reaches 100 Days of Operation

SummaryProject 2005 is a 400m² modular space in São Paulo, operating as a pop-up until September 2026 to bridge cultural heritage with future trends.In its first 100 days, the venue hosted over 20 events and attracted more than 10,000 visitors, focusing on a diverse program of exclusive launches, pop-up shops, and cultural talks.The project’s core mission is to amplify local narratives and foster genuine cultural connections within the creative community.Project 2005, a hybrid cultural and retail space located in São Paulo’s Largo da Batata, has successfully completed its first 100 days of operation. The initiative, co-founded by SneakersBR and Guadalupe with Hypebeast Brasil as media partner, occupies a 400m² modular warehouse and is slated to run from August 2025 to September 2026. Named in reference to a culturally significant year, the project functions as a platform designed to foster experiences that honor the past while building the future of art, fashion, music, and sport.The s